Month 11: Raging Bill

Being a proud new iPhone user this cutting edge class offered a glimpse into the future of mobile marketing. Bill Thompson was a fantastic teacher, from whom I learned a great deal, even though my grade did not reflect this. I was having a rough month personally flying back and forth to PA and moving into a new place and all the stresses that are associated with it distracted me beyond what I could handle. That being said, it was still a great class. My favorite part was learning about the untold financial story of WOODSTOCK in Bill's awesome presentation Wall St. & Woodstock.

My vocal lessons continue with Christine Wisner, now she has become equal parts vocal coach, performance consultant and life coach. It is certain that she is a powerful, reliable and trustworthy contact and friend.

Below is my LP, which was a survey of 5 people regarding their mobile experiences and trends:

Name: Christine Wisner

Sex/Age: Female, 30ish (It’s never polite to ask a woman’s age)

Profession: Vocal Coach for Atlantic Records, All around awesome person

Mobile Device: iPhone

Name: Bobby Quatire (Bobby Q.)

Sex/Age: Male, 27

Profession: Traveler, Troubadour, Outdoor Enthusiast

Mobile Device: Sony Ericsson 513a

Name: Brita White

Sex/Age: Female, 28

Profession: Hair Stylist, Gossip Monger

Mobile Device: iPhone

Name: Darrell Garber

Sex/Age: Male, 62

Profession: Dean of Kutztown University, my Uncle

Mobile Device: iPhone

Name: Steven Shaw (Shaw)

Sex/Age: Male, 19

Profession: UCF student, Rock n’ Roller (guitar/vocals)

Mobile Device: iPhone

1.) Do you own an iPhone?

Christine: This would make number 3. Love it.

Bobby Q.: Hell no, don’t want one either…

Brita: Yep, just bought a new 3G last week!

Darrell: Yes.

Shaw: Of course…

2.) In what way do you primarily use your mobile device?

Christine: I use it for everything, primarily keeping my life in order, manage all my contacts, keep track of clients, schedules, meetings, mostly business stuff, but I’ve been known to waste time on Facebook too…

Bobby Q.: Making calls, getting numbers.

Brita: Basically, I would be lost without my phone. Chat with friends, play online, keep up with Facebook. I’m a big texter, in between haircuts and driving, I’m on my iPhone.

Darrell: Well, I just got this iPhone. I am still getting used to it, but right now my new favorite thing to do is text. (This is true, he texts me all day!)

Shaw: What don’t I do with it? I have an app for everything, not to mention like half my record collection.

3.) Do you subscribe to any blogs that get pushed to your phone?

Christine: Yeah, several.

Bobby Q.: Dude, I don’t even own a computer, and I don’t know what a blog is…

Brita: I subscribe to 4 blogs currently.

Darrell: I subscribe to The New Yorker, The New York Time and several other news oriented blogs.

Shaw: Does Facebook count?

4.) Have you ever considered mobile blogging?

Christine: Absolutely, I am working with a media company to help me shoot abridged vocal lessons. I want to offer these lessons in either a paid blog format or maybe an iPhone app. I still need to figure out which works for me.

Bobby Q.: Huh?

Brita: I basically blog all day on my iPhone.

Darrell: Maybe if I get good at this thing…

Shaw: Nah, blogging really isn’t my thing.

5.) What types (in general) of iPhone apps do you download?

Christine: Mostly music and yoga apps.

Bobby Q.: Again, I don’t own a space phone…

Brita: Everything, I spend way too much money on the app store.

Darrell: I really like travel guides and triva.

Shaw: Anything and everything.

6.) Do you feel you are being advertised to via your phone?

Christine: Not entirely. It still feels voluntary… as in, if I don’t want it, I don’t have to get it.

Bobby Q.: I think my cell phone is eating my brain. But really, no.

Brita: Nope.

Darrell: I will have to get back to you on that one.

Shaw: No.

7.) Do you mind receiving special offers or branded marketing content on you phone?

Christine: Not currently. Everything that I get forwarded is something I initially requested. When companies push things down your throat, I just cancel them.

Bobby Q.: You should really be talking to someone else. I don’t even get text messages from my friends.

Brita: No, I love it. You never know what you’re going to get.

Darrell: As of now I don’t mind it. I have opted-in on any promotions I have received on my phone. Though, I can forsee the marketing campaigns of these larger companies beginning to dominate in the market place. Who knows what’s in store in the future.

Shaw: I just got coupons for free packs of Camel Lights. Saved me like $12 so no, I don’t mind. I think it rules.

8.) Do you think it would be cool to watch my show-in-progress on the go on your phone?

Christine: Absolutely.

Bobby Q.: Are you going to buy me a space phone? If so, then yes!

Brita: Absolutely!

Darrell: I can’t wait.

Shaw: Hell Yeah!

9.) How would you like to participate in your favorite band’s live concert by helping to decide what their encore should be, via text messaging your favorite song before the show?

Christine: I think that’s a great idea, grueling for the band, but awesome for the fans!

Bobby Q.: Sounds cool as hell.

Brita: I would love it!

Darrell: Sounds like a great idea, do they know any Muddy Waters?

Shaw: Well, I’m kind of torn. It would be awesome if I were in the crowd. But if I were playing I would hate to change my set around, especially if we were touring. You got locked into your set and changing it up last minute could mess up the whole show. But, hey you’d probably get used to it… there are far worse things about touring than switching up your set last minute.

10.) Is there anything you would like to add? (OPEN ENDED FREESTYLE SESSION!)

Christine: You need to get an iPhone. I’m going to bug you until you break down and get one.

Bobby Q.: Cell phones are overrated. If it were up to me we would still use smoke signals

Brita: Nope.

Darrell: No.

Shaw: Good luck on your show!