Ok, so you know I was a Project Manager... Worked for Campbell Soup Co., Wyeth Pharmaceuticals, DRAFTFCB (big ad agency in Manhattan), blah, blah, blah. What I really love is branding! The creation of a product as a person, with an identity, a story and a purpose has always intrigued me. I love this creative stuff. As a project manager you frequently add your 2cents to the creative, but usually its technical legal stuff... this was my opportunity to BE the creative.
At this point, I already knew I had a good idea... which is a travel television show about world music to be sold and run on the Discovery Channel (BTW - sorry for not mentioning that to this point). ANYWAY! This baby needed to look good - I mean really good. So I sat in class and in the free library of Winter Park, and with anyone who could help me and I became a Photoshop MASTER! I was pumping out logos, fonts, business cards, website mock-ups, band fliers...
For my Leadership Portfolio assignment I did a brand analysis of Discovery Channel. See below for the powerpoint slides and first run mock-up of the tour schedule for the television series ON TOUR!
Oh, about the GRAMMY U./MEISA thing. I put in several calls at this point to the student head of GRAMMY U. about getting more involved, her response literally was "We don't really need any more officers and we really don't do much at all to be honest." This is when my focused changed to MEISA.
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